Flower Power

America in Bloom Communities Flourish

By Teresa Woodard

Across the country, flowers are transforming downtowns, attracting tourists to once sleepy river towns and becoming the centerpiece of communities’ destination events. And, for the past 18 years, America in Bloom has been fostering and rewarding these communities for their outstanding efforts.

At a past AIB national symposium, board member and economist Charlie Hall talked about the financial impact of plants. Statistics show horticulture creates 2 million jobs. Plus, America’s public gardens contribute $2.3 billion in community tourism spending, and stores with landscaped areas have expanded sales from longer shopping occasions and higher value pricing.

America in Bloom was founded in Columbus, Ohio, in 2001 and has since awarded top honors to several Midwestern communities. Here are videos sharing several stories. Perhaps, you’ll find inspiration for your own community or discover a new place to visit.

Holland, MI – Known for its famous tulip festival, Holland recently gave tulips fields a second life as they offered community garden plots during the summer months. In addition, 800 volunteers plant tulip bulbs in community parks and adopt beautification projects at museums and more. 

St. Charles, IL – Located on the Fox River just west of Chicago, this community showcases its heritage, service and community beatification programs through America in Bloom. Its beautiful river attracted early settlers who relied on the river as a source of power and transportation. Today, the community mixes its cultural heritage with a hip vibrant downtown.

Logan, Ohio – Volunteers are the workhorse of this Appalachian community’s beautification efforts. Statistics show volunteers donated 85,900 hours and raised more than $90,000 for projects like the downtown street beautification, the gateway displays welcoming tourists to the region’s nature attractions and its Washboard Festival. Pretty impressive for a community of less than 10,000!

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